Jamie and Hotpoint’s partnership is based on a shared passion for taking care of family, friends and the planet, through food. The main focus of the campaign, which runs in the UK and EMEA, ties into Hotpoint’s mission for a better ‘Food Care Culture’, encouraging customers to make more mindful choices when it comes to what they purchase, prepare, preserve and eat, ultimately reducing household food waste.
Jamie’s principal role in the mission is to help reduce household food waste by providing inspiration and tips. Using leftover food rather than throwing it away is not only good for the environment but also helps stretch household budgets. Plus the recipes are delicious.
Working together, Jamie using Hotpoint’s products shines a light on how to make fresh food last longer, from purchase to prepping, preservation and recycling.
"Together with Jamie, we believe we can make a difference to the amount of food wasted in the home"
“Our partnership with Jamie is rooted in a shared goal to raise awareness on the global issue of food waste and encourage households to enjoy a fresh take on forgotten food. Our innovative products not only help keep food fresher for longer, but can also serve as an ally for turning forgotten food into delicious meals. Together with Jamie, we truly believe we can make a difference in the amount of food wasted in the home by showing others how simple changes throughout their daily food journey can go a long way.” Norbert Schmidt, Vice President Commercial Operations and Products & Brands, EMEA, Whirlpool Corporation