The Jamie Oliver Deli by Shell range offers Britain’s drivers healthier options on-the-go and is available at more than 450 of Shell’s service stations across the UK, ensuring that Britain’s drivers have a bigger, better choice, with fresh ideas and clever twists.
The range features over 30 products to suit customer tastes; from classic sandwiches and wraps to salads and healthy snacks. The partnership focuses on delicious, nutritious food: we significantly reduced the fat and salt content across the range, introduced higher-welfare ingredients including free-range eggs, and added best-in-class nutritional labelling so people know exactly what’s in every product. As people increasingly look to save time in their busy lives, providing convenient healthier choices on the go is important.
Through the partnership, we have served well over 3 million portions of fruit and veg in our salads and sandwiches over the past couple of years.
"This exciting new range has been designed to give our customers the choices they want when they’re on the move.”
“Across the UK we’re seeing a growing trend towards healthier food, but it has to taste good and be convenient. Working with Jamie and his team, this exciting new range has been designed to give our customers the choices they want when they’re on the move.”
István Kapitány, Executive Vice President Shell Retail
“Food on the go is going to become a far bigger, more normal part of everyone’s busy, modern lives – so it’s essential we make it more enjoyable through better-quality ingredients and exciting flavours."
“I’m incredibly excited about this partnership. It requires creativity, imagination and serious determination to change food systems and working together we will give millions of Shell customers each week the opportunity to enjoy tastier, healthier and more varied food choices. Food on the go is going to become a far bigger, more normal part of everyone’s busy, modern lives – so it’s essential we make it more enjoyable through better-quality ingredients and exciting flavours. My pledge is to keep listening to what Shell’s customers want, keep improving standards, and be as useful as I possibly can be for Britain’s busy motorists.”
Jamie Oliver
Through an increased focus on choice, health and flavour, the range makes it easier for Britain’s busy motorists to choose quality, delicious food on the go wherever they’re heading.