Jamie’s partnership with Viva is all about making cooking at home quicker and easier. The partnership is based on the importance of quality, authenticity and provenance. Jamie Oliver’s range of pasta sauces, pestos, oils, vinegars and antipasti are sold in more than 40 countries worldwide. Viva and Jamie’s pasta sauces with no added sugar were the first to market, a number of years ago – something that the mainstream market has only just adopted. Meanwhile, the pesto range leads the field in beating the FSA salt targets and has been commended by CASH (Action On Salt) for the continuous reductions of salt content.
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