In October 2019 we were co-founders of Bite Back 2030, a youth-led movement working to achieve a world where all young people have the opportunity to be healthy, no matter where they live.
In order to meet our hugely ambitious 2030 goal to halve childhood obesity in the UK, we need to reshape our food system. We realise we can’t deliver this by ourselves and believe it’s absolutely critical young people are at the heart of the change.
That’s why in October 2019 we were co-founders of Bite Back 2030, a youth-led movement working to achieve a world where all young people have the opportunity to be healthy, no matter where they live.
As a youth-led charity and campaigning organisation, Bite Back 2030 is able to engage young people by sharing the truth about how the food system is designed, and work with them to improve it in order to put their health first. Bite Back 2030 is also building a powerful alliance of food industry and health professionals, government, local councils and NGOs that will help make that change a reality.
Since 2019, the Bite Back 2030 Youth Board has grown their profile in national media and as powerful campaigners. Christina Adane pushed the Government to u-turn on its decision to not hand out free school meal vouchers during the school holidays in lockdown through a petition which had nearly 500,000 signatures, and was named one of the BBC’s Top 100 Most Influential Women in 2020. Dev Sharma gathered his friends and helped to push the Government to commit to ending online junk food advertising, a huge win.
The charity is now focused on expanding their Youth Boards into regions across the country, including Birmingham and Manchester, so the issues which matter most are fought for both nationally and locally. We can’t wait to see where they go next.
We invited Bite Back 2030 CEO James Toop to ask youth board member Christina Adane why this work matters so much to her…
James: Why did you join Bite Back?
Christina: Health is a really important yet hidden topic when it comes to young people, so I wanted to be involved in a movement that prioritised this.
James: Where do you think Bite Back can have the biggest impact?
Christina: Changing the makeup of our high streets, and the mindset that young people have when approaching food.
James: What’s the most important thing you’re hoping to achieve in 2020?
Christina: Food provision for all young people who rely on free school meals across the UK during the holidays, so nobody has to go hungry while schools are closed.
James: If you could say one thing to the people and organisations shaping our food system, what would it be?
Christina: Prioritise our health first for once!