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Bite Back 2030

In October 2019 we were co-founders of Bite Back 2030, a youth-led movement working to achieve a world where all young people have the opportunity to be healthy, no matter where they live. 

In order to meet our hugely ambitious 2030 goal to halve childhood obesity in the UK, we need to reshape our food system. We realise we can’t deliver this by ourselves and believe it’s absolutely critical young people are at the heart of the change. 

That’s why in October 2019 we were co-founders of Bite Back 2030, a youth-led movement working to achieve a world where all young people have the opportunity to be healthy, no matter where they live. 

As a youth-led charity and campaigning organisation, Bite Back 2030 is able to engage young people by sharing the truth about how the food system is designed, and work with them to improve it in order to put their health first. Bite Back 2030 will also build a powerful alliance of food industry and health professionals, government, local councils and NGOs that will help make that change a reality.

In its first year, Bite Back 2030 focused on starting a youth-led movement, recruiting and training 12 passionate and exceptional teenagers. The team worked with the Frameworks Institute to develop and start delivering messages that powerfully articulate every young person’s right to health, and highlight the role of the food environment.

Bite Back 2030 also started to engage key partners to work on an approach that targets the whole food system, to give every young person a right to health. The team initiated coordinated campaigning with like-minded organisations and began to reach out to companies, such as major international retailers, manufacturers and technology companies.

Finally, it recruited a board, chaired by Dr Lawrence Haddad; an expert board chaired by Professor Corinna Hawkes; as well as a number of celebrity ambassadors, among them Romesh Ranganathan, Rochelle Humes, David Gandy, Hugh Fearnley-Whittingstall and Dr Alex George. The youth board is represented on the main board in order to feed directly into its governance.

Q&A

We invited Bite Back 2030 CEO James Toop to ask youth board member Christina Adane why this work matters so much to her…

James: Why did you join Bite Back?

Christina: Health is a really important yet hidden topic when it comes to young people, so I wanted to be involved in a movement that prioritised this.

James: Where do you think Bite Back can have the biggest impact?

Christina: Changing the makeup of our high streets, and the mindset that young people have when approaching food.

James: What’s the most important thing you’re hoping to achieve in 2020? 

Christina: Food provision for all young people who rely on free school meals across the UK during the holidays, so nobody has to go hungry while schools are closed. 

James: If you could say one thing to the people and organisations shaping our food system, what would it be? 

Christina: Prioritise our health first for once!