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The Jamie Oliver Group has joined forces with Tesco to make it easier for the nation to eat well and live healthier lives.

In a recent survey, 7 out of 10 families said they think supermarkets should do more to help people make healthier choices, with almost 70% saying they would like practical advice and inspiration to make nutritious choices easier, tastier and, above all, affordable.

As Good Food Ambassador for Tesco, Jamie is working closely with the supermarket on ways to inspire people to eat more healthily without compromising on taste or cost.

In their first campaign together, Tesco and Jamie are using the powerful combination of Tesco’s healthier little swaps and price promotions, together with Jamie’s inspirational recipes and tips to encourage customers to make small changes that, over time, will make a big difference to their health.  

Jamie announces Tesco parntership

"I AM SO EXCITED TO BE WORKING WITH TESCO, WHO’VE COMMITTED TO USING THEIR REACH TO MAKE HEALTHY AND DELICIOUS A REAL CHOICE FOR EVERYONE"

Most of us visit a supermarket at least once or twice a week, which means they are in an incredibly influential position when it comes to helping shape a nation’s food habits. That’s why I am so excited to be working with Tesco, who’ve committed to using their reach to make healthy and delicious a real choice for everyone.

Little, everyday nudges all add up to a big change over time, and I can’t wait to help tell this story and create amazing, budget-friendly recipes to go with all these fantastic offers and products.”

Jamie Oliver

"We have a unique and important part to play in helping people lead healthier lives" 

Alessandra Bellini

Chief Customer Officer for Tesco

“Millions of customers across the UK do their food shop with us every week and more than 300,000 colleagues work for us too, which means we have a unique and important part to play in helping people lead healthier lives.

“This is just the beginning, but we hope our new partnership with Jamie Oliver will make a real difference to the health of the nation by inspiring people to cook affordable, healthy and tasty meals for themselves and their families.

“We know young families want the most help, and that’s why we’re focusing our campaign on helping them first and foremost.”

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